Coca-Cola, the world’s largest beverage company, has recently launched a new design for its plastic bottles to facilitate recycling efforts. The new design has a cap firmly attached to the rest of the bottle, making it easier to collect and recycle the bottle. The new design will be fully replaced in the first half of this year.

The new design features a ring around the neck of the bottle, to which the cap is attached with a loop. The cap will continue to serve as an airtight seal for the drink. The company conducted extensive market research and consumer testing before introducing the new design, which showed that the most convenient way to consume the drink was with the open cap. The new design also benefits people with disabilities or drivers, who can close the bottle with one hand.

Coca-Cola’s plastic bottles are 100% recyclable, but not all of them end up in the recycling process. Caps often end up in mixed waste, where further use is impossible. The new design will help ensure that all bottle parts are collected and recycled, reducing waste and promoting sustainability.

Martina Lovětínská, Marketing Director of Coca-Cola HBC Czech Republic and Slovakia, said, “This new functional design ensures that the cap remains firmly attached to the bottle after opening, thereby reducing the risk of it being thrown away and providing our customers with the experience they are accustomed to.”

The new design from Coca-Cola is a positive step toward a more sustainable future by making it easier for consumers to recycle their bottles. However, there is still more work to be done to reduce the amount of plastic waste generated by the beverage industry, and this should be a priority for all companies. Coca-Cola’s commitment to sustainability is a commendable move, and other beverage companies can follow in their footsteps to promote recycling and reduce plastic waste.

In conclusion, Coca-Cola’s new bottle design is a significant step towards a more sustainable future, and the company is taking positive steps to address the plastic waste issue. The new design will help ensure that all bottle parts are collected and recycled, reducing waste and promoting sustainability. While there is still much to be done to reduce plastic waste, this move by Coca-Cola sets a good example for the beverage industry, and it is hoped that more companies will follow suit.

Article by Prague Forum