Customers of Lidl have expressed their frustration on social media as action items frequently run out before the store even opens, leaving many empty-handed. With increasing prices, more people are relying on flyers and patiently waiting for items to go on sale, including both food and larger products like garden tools. However, even arriving at the store shortly after it opens does not guarantee success, as stock levels are often extremely limited.

A dissatisfied customer recently took to social media to share her experience. She had hoped to purchase a robotic lawnmower that was advertised in the flyer. Arriving before 7:00 a.m. on the first day of the promotion, she joined a group of fifteen other customers waiting outside the store. Unfortunately, there was only one lawnmower available, which was quickly claimed by another customer. When she asked the salespeople about the limited stock, they explained that it was a new store and could not check availability at other branches.

The customer’s complaint gained significant attention on social media, with many others sharing similar experiences. Customers expressed dissatisfaction with the limited supply and raised concerns about potentially misleading advertising by Lidl. Complaints regarding the availability of the robotic lawnmower were also found on the VašeStížnosti.cz platform, operated by the dTest Association. Disappointed customers demanded reimbursement for their expenses and wasted time visiting multiple branches.

Other customers shared their experiences of stock shortages for various items, including pool equipment, string trimmers, branch shredders, electric scarifiers, and discounted beer. These shortages have extended beyond garden tools, indicating a broader issue with stock management.

The Czech Trade Inspection Authority responded to inquiries by stating that businesses should ensure an adequate supply of discounted items based on various factors. Lidl acknowledged the issue and explained that allocation to stores is determined by a distribution key, considering the sales potential of each location. They emphasized that caution in allocating products is necessary due to high inflation and lower overall consumer demand. Lidl assured customers that additional robotic lawnmowers would be available at stores starting June 15.

The customer frustration and stock shortages experienced at Lidl highlight the need for improved stock management and clearer communication about product availability. As customers increasingly rely on promotions and discounts, it is crucial for retailers to ensure a sufficient supply to meet demand and avoid disappointing their customers.

Article by Prague Forum