The era of affordable draught beer in the Czech Republic, priced at around thirty korunas, has become a distant memory as the average cost for a chilled half-liter now surpasses fifty korunas, according to data from Dotykačka, a cash register system operator. This revelation sounds a warning of potential further price hikes, impacting the cherished tradition of beer consumption in the country.

Notably, Prague stands out as the region with the steepest prices, where patrons pay an average of 62.90 korunas for a half-liter of draught beer. Regional disparities are evident, with the Plzen Region offering a relatively lower average of 53.50 korunas, and the Moravian-Silesian Region presenting the lowest average price at 46.40 korunas. Even in the smallest municipalities across the country, the average price has exceeded 45 korunas.

The escalating prices represent a marked change since 2019, with Dotykačka reporting a more than one-third increase in the cost of draught beer. Consequently, pubs are grappling with declining patronage, with regulars notably reducing their consumption. Tomáš Korčák, operator of U Berňáku restaurant in Olomouc, observes a shift in drinking habits, noting that those who once consumed twelve to fourteen beers are now considered heroes if they drink seven. Additionally, the younger generation is displaying a decreased affinity for beer consumption.

The impending tax hike in January is expected to further exacerbate the situation, leading to additional price increases. For instance, U Berňáku will need to adjust its prices due to an increased value-added tax, signaling a challenging environment for pub owners. Some establishments have already preemptively adjusted their prices in anticipation of the tax changes.

The impact of rising beer prices is particularly evident in rural areas, where pubs are closing at an alarming rate, and survival remains a precarious balance. In contrast, city pubs, particularly in Prague, benefit from tourist footfall, with restaurants witnessing steady patronage during lunch and dinner hours. The evolving landscape prompts contemplation on the future of the Czech beer scene and its cultural significance in the face of ongoing economic shifts.

Article by Prague Forum