In a strategic shift in response to intensifying regulatory scrutiny in the European Union (EU), Meta Platforms, the American internet company, is gradually rolling out paid subscriptions for Facebook and Instagram across Europe. This week marks the commencement of this subscription service in the Czech Republic, allowing residents to opt for an ad-free experience on the popular social media platforms.

While free access to Facebook and Instagram will still be available, it comes at the cost of encountering advertisements. The key differentiator for paid subscribers lies in the absence of ads during their platform usage. The monthly subscription fee varies depending on the device used to access the network.

For users accessing the platforms on traditional computers in the Czech Republic, the fee stands at CZK 240. However, individuals using smartphones and tablets with Android and iOS operating systems will incur a higher cost, with a monthly subscription fee of CZK 299, factoring in fees paid to the official stores’ operators on these platforms, namely Google and Apple.

This move comes on the heels of Meta Platforms’ late October announcement regarding the introduction of subscription fees for European users, particularly those from the EU, Switzerland, and European Economic Area countries. The decision reflects Meta’s efforts to comply with stringent EU regulatory policies, particularly those addressing the handling of users’ personal data for targeted advertising purposes.

In response to heightened privacy concerns and regulatory scrutiny, Meta’s subscription service offers European users an alternative to the advertising model relying on the analysis of personal data. This shift in business strategy is particularly noteworthy given the recent ruling by the European Data Protection Board, which prohibits Meta from using personal data for targeted advertising.

The introduction of paid subscriptions in Europe also follows a billion-dollar fine imposed by the Irish Data Protection Authority on Meta in January. The €390 million fine was related to concerns about the company compelling users to accept targeted advertising as a condition for using Facebook. Europe, as the second most profitable region for Meta after North America, holds significant strategic importance, constituting approximately 10 percent of the company’s total business. This strategic move underscores Meta’s commitment to adapt to evolving regulatory landscapes while providing users with alternative, privacy-conscious options.

Article by Prague Forum