A recent survey conducted by KRUK, a company specializing in managing the receivables of financial institutions and corporate customers, sheds light on the grocery shopping habits of Czech households, uncovering a significant reliance on discount events. More than half of the surveyed households revealed that they strategically wait for discount events to fulfill their grocery needs, showcasing a keen awareness of cost-saving opportunities. The study, conducted in October with over a thousand respondents, provides valuable insights into spending patterns and consumer behaviors.

One notable finding is that approximately 25% of Czech households opt to purchase only essential foods, reflecting a trend of prioritizing necessities amidst economic considerations. The survey also delves into the financial aspect of grocery expenditure, revealing that around 38% of households allocate a monthly budget of 5000 to 10,000 Korunas for groceries. Meanwhile, almost a third manage their grocery expenses within the range of 3000 to 5000 Korunas. Notably, the study highlights that more than 10,000 Korunas are spent by 19% of families, indicating diverse spending capacities.

Surprisingly, the survey shows that the monthly grocery spending does not exhibit a significant gender-based difference. However, among professionals working in financial and insurance services as well as healthcare, grocery expenses are notably higher, with around 41% reporting a monthly expenditure surpassing 10,000 Korunas.

Jaroslava Palendalová, CEO of KRUK, interprets the survey findings, noting that grocery spending tends to escalate with the level of education. This connection may stem not only from higher income levels but also a heightened emphasis on quality nutrition. Palendalová points out that 25% of respondents have shifted to buying only essential foods, and 16% have felt compelled to purchase lower-quality foods due to rising prices.

A positive trend emerges when compared to the previous year’s survey, indicating a decrease in the number of Czech households restricted to essential groceries, dropping from 28% to 24%. Additionally, over a fifth of respondents now feel they do not have to limit their purchases according to need.

In summary, the survey offers a comprehensive glimpse into the intricacies of Czech household shopping behaviors, revealing spending patterns, preferences, and the impact of factors such as education and profession on these dynamics.

Article by Prague Forum