Mobile network operators in the Czech Republic have launched new mobile tariff plans specifically tailored for young customers, reflecting the growing demand for affordable and data-rich options. These fresh offerings provide a range of choices, with unlimited data packages starting at prices as low as 487 crowns per month. This move aims to cater to the evolving needs and preferences of the younger generation.

O2, for instance, recently introduced four new plans under the “YOU” branding. The most economical option, priced at 299 crowns, includes 120 minutes of calls to all networks and three gigabytes (GB) of data. For additional 200 crowns, subscribers can access a plan featuring unlimited calls and ten GB of data. The data offerings continue, with options for complete data with speeds of up to 20 megabits per second (Mbit/s), and a 5G plan with unlimited high-speed data.

Vodafone also introduced three new offers with unlimited data, calls, and SMS, varying by download speeds. Tariffs range from 487 crowns for essential speeds of four Mbit/s to 857 crowns for unlimited high-speed data.

T-Mobile, while yet to announce recent offerings, currently provides tariffs starting at 480 crowns, including ten GB of data and unlimited calling. Additionally, a special T-Mobile offer provides 150 minutes of calling and three GB of data for 275 crowns for children aged up to 15.

These tailored tariff plans reflect the operators’ recognition of the surge in data consumption among the younger demographic. The Czech Republic has approximately 15.2 million active SIM cards, and data traffic in domestic mobile networks has grown by 60 percent year-on-year, reaching 926 petabytes, according to the Czech Telecommunication Office (ČTÚ). This shift in mobile offerings aligns with operators’ commitment to providing customized, affordable, and data-rich plans that cater to the preferences and needs of tech-savvy young users.

Article by Prague Forum