FRESH CORNER Coffee on Czech roads with Jiri Langmajer

Actor Jiri Langmajer will oversee a year-long campaign as sheriff on the quality of favorite hot dogs or premium fresh corner coffee on mol’s extensive gas station networks, which many people associate with tasty snacks and pleasant service.
Drivers may stop at the service station mainly for refuelling, but most drivers will also use the opportunity for short refreshments and rest. If a passenger is keen on quality coffee, hot dogs, a fresh baguette, or even if you want to relax on a long journey with children, you can take advantage of a pleasant sit-down in Fresh Corner at MOL stations. It is possible to use the services in most of its 303 petrol stations, which provide customers with the opportunity to eat well and quickly in a pleasant environment on their travels, as early as 2016.
By the end of 2020, Fresh Corner will boast the vast majority of the 306 petrol stations that MOL operates in the Czech Republic.
“With the availability of our snacks, we are approaching popular restaurant and cafe chains. We are gradually improving the concept, after our private coffee beans Fresh Corner coffee beans we have also introduced our own packaged milk, jim energy drink or crunch&go potato chip collection. In the long run, we see that people value the opportunity to eat well and, in particular, to eat quickly on the way. It’s important to them and they love our products. That’s why we thought Fresh Corner deserved its own ambassador with a funny campaign. Our internal assignment was basically to find a combination of Geroge Clooney and Brad Pitt in a Czech original,” says MOL communications manager Martin Pavlíček.
That’s why the central character of MOL and the WMC GREY agency became the actor and well-known coffee lover Jiří Langmajer, which was made easier by the fact that Jiří Langmajer likes to stop and enjoy freshly ground coffee at MOL gas stations on his travels around the Czech Republic.
As Martin Pavlíček” Fresh Cprner says, it depends on the quality of service, freshness of all food and professional service.”
JK

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