Lidl extends its commitment to cycling and becomes the main sponsor and strategic partner of the UCI WorldTour team Lidl Trek. The long-term partnership with one of the leading teams in international cycling begins with the Women’s Giro d’Italia on June 30, 2023 and the Men’s Tour de France on July 1, 2023.

A partnership that could not be more suitable: Two international brands linked by their performance commitment. Lidl and Trek share ambitious plans: Build a team on the world cycling scene that will thrill and inspire cycling fans, the next generation of women’s and men’s champions, as well as all riders, casual and professional. As partners, Lidl and Trek will focus not only on sporting achievement, but also on promoting health in general – in addition to exercise and sports, also on mindful nutrition. It is crucial for both societies to promote a healthy and active lifestyle as part of their social responsibility.

“We want to be a model for sustainable cycling. That’s why we’re thrilled to be supporting a strong, diverse team of top international athletes. We believe that healthy nutrition and active lifestyles – shaped by sports and exercise – promote people’s wellbeing. Just as our Lidl products are available to everyone, cycling is a sport for everyone and suitable for everyone who wants to be more active in everyday life. We want to share this message with as many people as possible,” says Lidl Czech Republic spokesperson Tomáš Myler.

“Part of our mission is to provide our customers with excellent customer service, and it’s clear that Lidl feels the same way,” says Trek President John Burke. “We look forward to working closely together to build the best cycling teams in the world, while at the same time passing on inspiration for people to make more use of their bikes.”

JK