In a bid to cater to the preferences of the younger demographic, mobile operators in the Czech Republic have recently launched a series of mobile tariff options designed to provide cost-effective and data-rich choices. These new plans, aimed primarily at customers under the age of 26, present enticing offers, with the most budget-friendly option starting at just CZK 299 per month. These developments come as mobile network data consumption experiences rapid year-on-year growth, reflecting the increasing reliance on mobile data services.

Leading the charge, O2 introduced four new tariff options under the banner of “YOU.” The most affordable plan, priced at CZK 299, includes 120 minutes of cross-network calling and three gigabytes (GB) of data. For an additional CZK 200, customers can upgrade to a plan with unlimited calls and ten GB of data, while a CZK 699 option provides unlimited data at speeds of up to 20 Mbit/s. Those desiring unlimited 5G speeds can opt for this feature for an extra CZK 200.

Silvia Cieslarová, O2’s Mobile Services Segment Director, emphasized the rising demand for unlimited data, especially on the fastest 5G networks, particularly among younger consumers. This trend aligns with the surging year-on-year growth in mobile network data consumption.

Last week, Vodafone also joined the fray by introducing three new plans that offer unlimited data, calls, and SMS, differing only in download speed. Students holding an ISIC card can avail themselves of these offerings, with prices starting at CZK 487 per month for a basic speed of four Mbit/s, CZK 657 for 20 Mbit/s, or CZK 857 for unrestricted speed.

T-Mobile, while not introducing any recent offerings, currently provides options that commence at CZK 480, offering ten GB of data and unrestricted calling. The other two choices, priced at 700 and 905 CZK, offer unlimited data. The more economical of the two has speeds capped at ten Mbit/s after consuming the first 15 GB. Additionally, children up to 15 years old can access 150 minutes of calls and three GB of data for CZK 275.

These moves by mobile operators align with the growing data consumption trends in the Czech Republic. The country boasts approximately 15.2 million active SIM cards, with data traffic in domestic mobile networks surging by 60 percent year-on-year, reaching a staggering 926 petabytes last year, according to data from the Czech Telecommunication Office (CTU). This translates to an average monthly data consumption of approximately seven gigabytes per SIM card, highlighting the increasing reliance on mobile data services among the population.

Article by Prague Forum