- Hans Weber
- June 6, 2023
The 2022 tourist season begins
After two years, we finally have the first tourist season ahead of us, perhaps without coronavirus measures. Because 62 percent of Czechs plan to spend their spring holidays in our country, domestic hotels, guesthouses, restaurants, spas, castles, museums and tourist and sports facilities are preparing for an influx of visitors. At least according to the April survey of the Czech Tourist Board, CzechTourism. On the other hand, the Vysočina Region and the East Bohemian Region are the worst tourists. Czech tourists want to spend their holidays mainly cycling, hiking and walking. So at least 35% of respondents answered. A relatively large part of our people, more precisely 19%, plan to visit castles and chateaux and other cultural monuments. 17% intend to relax and 13% of the citizens of the Czech Republic plan a trip with their children. “Tourism brings money and work to our regions, cities, towns and villages. We have a beautiful country with lots of monuments, unique natural sites, spas and other attractions. It is only necessary to get foreign and domestic tourists there, “says Minister for Regional Development Ivan Bartoš. “On the other hand, we must ensure that it does not put too much strain on the local ecology and at the same time raises regional living standards. By the way, this is also a big task for CzechTourism. ”The director of the CzechTourism organization, Jan Herget, commented:“ Our portal www.kudyznudy.cz, which presents up to 80,000 offers of stays and services, serves us better and better to inform the public. Our weekly newsletter is subscribed to by 54,000 readers. The site has a regional breakdown, additional language versions, the “Hourly Experiences” section, as well as the ability to connect to the mobile traffic search application via ONTcket and Idos, facilitate content management and the like. Last year, the number of visitors to this portal exceeded 21.5 million.
According to I. Bartoš, we must start tourism, especially in the regions. In the period before the covid, the turnover in this area amounted to CZK 309 billion, contributions to public budgets to CZK 1,235 billion, and the state collected almost one billion crowns for visas alone. However, this also means the return of foreign visitors. Due to the situation, the Czech Republic cannot count on the return of Russian and Chinese tourists, but it is possible to offer the beauties of the Czech Republic in European countries and elsewhere. Therefore, the ministry is planning a spring wave of online campaigns abroad and another wave in the autumn. “We divide budgets between 14 countries. Of these, we take Germany, the United States, Great Britain, Poland and, of course, Slovakia as key, “specified I. Bartoš. He also has as his personal goal to digitize tourism. “We want to take this path, for example by promoting Europe’s digital identity or involving artificial intelligence wherever it is needed. For example, the e-Tourist project will allow guests to electronically register guests in accommodation facilities in real time. In addition to valuable information, it is also a tool for municipalities to eliminate bureaucracy in collecting local residence fees or automate the sending of mandatory reports to the foreign police”, the minister emphasized.
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