The rise in popularity of the Polish discount store chain, Biedronka, among Czech shoppers is undeniable. Customers are flocking to the store, enticed by its low prices and attractive deals. One recent promotion offered customers 12 free beers with the purchase of 12 beers from select brands, including the renowned Czech beer, Pilsner Urquell. Interestingly, even Czech customers were able to take advantage of this deal, as Biedronka reported that 50% of its foreign customers in November 2022 were Czech.

This trend of Czech shoppers crossing the border to Poland in search of lower prices is not a new phenomenon. Many Czechs have been capitalizing on the price differential between the two countries for years. However, the emergence of Biedronka, owned by Portugal’s Jeronimo Martins, has solidified its position as a go-to destination for Czechs looking to save money on groceries and household items.

Social media has played a significant role in fueling Biedronka’s popularity among Czech shoppers. Platforms like Facebook and Instagram have become spaces where people share tips and tricks on how to maximize savings when shopping at Biedronka. Strategies such as buying in bulk and taking advantage of loyalty programs available to both Polish and Czech customers are frequently discussed and shared.

In addition to its popularity among Czechs, Biedronka has garnered attention for its aggressive pricing strategy and commitment to offering fresh, locally-sourced produce. This dedication to quality and affordability has raised questions about the impact Biedronka is having on the broader Polish retail landscape. Other retailers are struggling to keep up with Biedronka’s competitive prices and high-quality offerings, leading to speculation about the future of the retail industry in Poland.

As Czech shoppers continue to make Biedronka their preferred destination for budget-friendly shopping, the store’s influence is likely to grow. The allure of lower prices, combined with attractive promotions and a reputation for fresh produce, has positioned Biedronka as a formidable player in the retail market. The impact on both Polish and Czech consumers and retailers is a topic of ongoing discussion and observation.

Article by Prague Forum